Olympic Games Impact Study: Stated Preference Analysis
Department for Culture, Media and Sport, (DCMS) and the London Development Agency (LDA), 2004
The aim of this study was to find out the willingness to pay of people both within and outside London for the intangible benefits of hosting the 2012 Olympic Games in London. This was carried out through a series of contingent valuation surveys undertaken across Greater London, Manchester and Glasgow. The results were used in London’s bid to hos the 2012 Summer Olympics.